New Betting Sites in Canada (2023)

New Betting Sites Guide

We list the best new betting sites to legally accept players from Canada and deposits in Canadian Dollars. Not all of the online bookmakers on our list are new, but they have recently started to accept players from Canada. All of the new betting sites in this list are legal, licensed, and safe for players from Canada.

Advantages of Joining New Betting Sites

Why join a new betting site when you can play on trusted, safe and comprehensive betting sites such as bet365 and Betway?

1. New customer offers - Joining new betting sites let you take advantage of the high-value new customer betting offers.
2. High odds - In our tests, new betting sites often boast high odds and low betting margins to compete with the more established bookies.
3. Innovation - To compete with the best, new bookies have to innovate. For example, LeoVegas launched with a mobile focus and quickly became one of the best mobile betting sites available.

Potential Disadvantages of Joining New Betting Sites

As some of the new betting sites in our list are only a few years, or even months old, it is impossible to say confidently that the brand is safe or can be trusted.

But, if the new betting site is in our list, the operator will have the necessary gambling licence to offer a secure and legal gambling site. Still, the gambling industry is plagued with questionable practices, and we have seen players mistreated by both new and trusted brands.

If you are looking for a safer betting site, we recommend joining an operator from our list of the best Canadian betting sites for 2023 instead while also claiming the high-value signup bonuses as a new customer.

Also, new betting sites do not often launch with a complete product which can compete with the bigger brands in the industry. For example, we are yet to see a new betting site launch with free live streaming like bet365, or custom bet options (bet builder, request a bet) and other features that the big brands can afford to offer.

But, we do recommend taking advantage of the high value sign up offers, and at least giving the new bookies a try, as some can still offer unique products or even fantastic promotions such as Fansbet's no deposit bonus.

How to Choose a New Betting Site

All of the new betting sites on BettingGuide are safe, licensed and legal for players from Canada. But, if you come across a new betting site that is not on our list, we recommend caution before joining the operator.

Licensing and Safety

There are a lot of new betting sites launching at the moment, but most are white label solutions in which you cannot find any information on the owners behind the brand. We hear you ask, what is a white label solution? Well, a white label solution in the gambling industry is a product or solution that is created by a company to sell or lease it to another company or investors.

In 2020, we have seen 20+ white label solutions launch, and Progress Play Limited is one of the biggest white label solutions, operating and licensing 50+ brands which are legal for players from Canada.

If you find a new bookmaker which is not on BettingGuide, we do recommend caution as they might not have a valid gambling licence for Canadian players.

In terms of the safety, we only list new betting sites that offer high-end online security which secures communications by encrypting all data to and from the site.

New Customer Sign Up Offers

Sign up offers are by far the most valuable betting offer available, but you can only claim one per brand. It is important to know how to spot a good bonus while avoiding the bad.

You can claim bonuses directly from the betting sites, but we often boast exclusive sign up offers on BettingGuide which are not available anywhere else.

When checking to see if the bonus is good, we recommend starting with the wagering requirements to see if the bonus offers good value or a waste of your time and money.

Most new betting sites offer free bet bonuses that come with no wagering or small wagering requirements such as 3x the bonus amount. But, if you see a bonus that has a wagering requirement of 10x or more, it is difficult to claim, and likely a waste of your time.

Find the important terms and conditions below each new betting site sign up offer which includes the wagering requirement (if any), payment restrictions, and more.

If you want to join a new betting site in our list, we recommend visiting our operator review pages and following our step by step guide for how to claim each bonus.

Payment Methods

Before joining a new betting site, check to see if the payment method you want to use is accepted. Most new bookies only launch with a few payment methods available, and may not offer Interac, iDebit, Neteller and other methods.

But, it is also important to check which payment restrictions the signup bonus has, as many free bet offers cannot be claimed if you deposit with e-wallets such as Neteller, Skrill, etc. You do not want to miss out on the signup offer by depositing with a payment method that is not eligible for the bonus.

Sports & Betting Odds

Does the new betting site offer the sports you want to bet on, and how high are the betting margins? Almost all of the new bookies on our list offer 20+ sports and a wide range of betting markets which will be more than enough for most punters. But, the new bookies will rarely ever offer products that can compete with the big brands in the industry such as bet365.

However, there is potentially more value in some new betting sites. In our independent betting margins tests, Mr Play and other new betting sites are offering lower margins (higher betting odds) than most bookies in the industry including bet365.

The new bookies might not offer products that are as comprehensive as the big brands, but they can compete in other areas, and often do with better odds on average.

Best New Betting Sites in Canada

Compare the top three best new betting sites that are legal and licensed, and accept players from Canada and deposits in Canadian Dollars.

Mr Play - #1 Best New Bookie

Mr Play is a brand new online betting site that first launched in December 2019 in Europe, but started to accept players from India in late 2020. You will find a comprehensive gambling product with MrPlay, including 1000s of popular casino games, 40+ sports, high betting odds, 1000's of betting markets and high payout percentages.

Unibet - #2 Best New Sports Betting Sites

Now, Unibet is not necessarily a new betting site (established in 1999), but they have only just started to accept new players from Canada and deposits in Canadian Dollars. For this reason, we recommend Unibet as the best "new" betting site for anyone looking to try a new bookie. Unibet offers one of the best sportsbooks in Europe, with 1000's of betting markets, live streams, 40+ sports, and 24/7 customer support.

LeoVegas - #3 Best New Betting Site

LeoVegas first went live in 2012 and is one of the leading mobile gambling companies in the world. The LeoVegas casino is fantastic, and they also offer a fast, and mobile-friendly sportsbook. LeoVegas has a Canadian specific site and mobile betting apps which offer an online casino, live casino, and sportsbook. If you are looking for the best mobile betting experience, look no further!