Compare the best UK betting apps for 2023, and learn how to install each betting app with our step by step guides.
When it comes to sports betting mobile apps in the UK, we are spoiled for choice with dozens of big-name bookmakers and online betting providers offering betting apps for Android or iOS.
You can do everything on a smartphone or tablet these days - including wagering on your favourite sports using a sports betting app.
But how do you know which one to choose when there are so many options? This guide will help you to decide which UK betting app is best for you and the sports you want to bet on.
In a nutshell, sports betting apps are software programs that you download from the Google Play Store (for Android devices) or Apple Store (for iOS devices) for free. They sit on your device and when you want to use them, you simply tap the app icon to open them up.
Some sports betting providers let you sign up and deposit or withdraw funds through the mobile app, but others don’t have this option and registration, payments, and in some cases - the actual betting, must be done through their website, in a browser.
Sports betting apps are usually designed to make it really easy to find the sport you want to bet on and place your bets. However, some are easier to use than others - this guide will offer advice on this.
In order to review and compare all the different sports betting apps that are available for download and use in the UK, we use a defined set of criteria.
First of all, we visit every sports betting site licensed by the UKGC and check to see whether they have a mobile app available. If they do, the next step is to check whether they have both Android and iOS available.
Finally, we check to see whether they are available for download on both the Google Play Store and Apple Store and ensure that the app is compatible with both types of devices.
One of the main reasons for downloading a mobile sports betting app is convenience. It’s great to be able to just reach into your pocket and pull out your smartphone every time you want to place a quick bet.
But it’s no good if the app is slow to respond or too difficult to use. The whole point of the mobile app is to speed up the process of getting your bets on. That’s why we compare the speed of navigation and bet placement on each app - in other words, we time how long it takes to get to the sport you want, find the event you want, and place your bets.
Another factor that’s related to convenience is reliability. Is the app stable, or does it crash or lag frequently?
Of course, most apps will have bugs when they’re first released, but if the bugs aren’t rectified quickly, or a betting app has been available for years and hasn’t been updated to fix the reliability issues, it will be marked down in our reviews and comparisons.
We believe that customer reviews are the best way to find out how well the app performs and how much value it brings to the user. Most customer reviews are honest, especially those in the app stores, so we examine the rating (number of stars out of five) and also read through a selection of the reviews to get an overall picture of how good the app is.
Some UK mobile betting apps have extra features that make them stand out over the others, for instance - unique promotions, live streaming, statistical analysis, community forums, etc. This is taken into account when we compare the apps.
Some online betting sites offer an exclusive bonus to people that download and use the mobile betting app, as an incentive to use it. The type of bonus offered is usually free bets. Sites that offer these bonuses get a boost in our comparison rankings.
We want to make sure that you have a good selection of sports and sporting events to choose from on the betting app, as well as having a wide variety of betting options in the form of betting markets. If a site offers dozens of sports, plus more than the usual amount of betting options it will score more highly in our rankings.
Cashouts are the option to take a greater or lesser amount than your original stake back during live-play. Bet builders are a feature that allows you to customise your bets to match your preferences, by adding the things you want to bet on and the app will automatically calculate the odds and lay you a bet.
The quality of customer support is another big factor in deciding which sites make it into our best UK betting app list. We check out how many different channels of support are available when it is available (preferably 24/7), can it be accessed directly in the app, and what the average response times are.
You may be wondering whether it is better to place your bets in an app or a mobile browser. Let’s take a look at the advantages and disadvantages of both options.
Mobile Browser
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Mobile Betting App
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Compare the best online sports betting apps that are legal for players from the UK below.
Of course, our list is subjective, but we hope it helps you find the best sports betting app to suit your betting style.
The sports betting app offered by bet365 has topped our list of best UK betting apps and for good reason. The app is in a single word - superb!
As you would expect from a big, well-established brand such as bet365, the app has been developed to a very high standard with a great design, easy-to-use interface, and intuitive betting process.
With more than 140,000 sporting events available to live-stream on your mobile device, bet365 is definitely the one to beat when it comes to UK betting apps.
Don’t be put off by the relatively low scores on the app stores - Bet365 has worked hard to resolve and rectify the reliability and speed issues that dogged the app, to begin with. Most recent reviews, since intensive updates, are 4 or 5 stars, so there’s nothing to worry about.
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Paddy Power is well known for its unparalleled coverage of horse racing across the UK, Ireland, and the world. As a well-established company (founded in 1988) that has a strong online presence, Paddy Power has designed and developed a top-tier betting app that ticks all the right boxes.
The Paddy Power betting app makes it easy to find the sport you want and place your bets within seconds. They also offer in-app live streams of many of the big events.
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Betfair is both a betting sportsbook site and a betting exchange (where users can lay bets as well as place them).
Betfair is one of the biggest brands in online sports betting and has a well-deserved reputation for competitive odds and full markets, including coverage of most football games, both domestic UK ones and worldwide.
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Kwiff is a new sports betting site that has been designed primarily for mobile app users, with the website taking second place.
In other words - Kwiff puts their mobile betting app users first and foremost. And it shows - Kwiff has a first-class mobile interface and is super-easy to use.
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The Betway betting app rivals any of the other mobile apps in this list, with a focus on fun and entertainment.
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BetVictor is an online sports betting provider that is part of Victor Chandler bookmakers, a company that has been around for nearly 100 years.
Just because they are an old brand, doesn’t mean that they are behind the times, as they have proven with their popular, easy-to-use mobile sports betting app.
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William Hill is one of the biggest and most trusted high street betting shop brands in the UK and they have grown a big online presence in recent years.
To complement their online sports betting service, they released a mobile app which is a real contender as one of the best betting apps available in the UK with hundreds of betting markets and live streams, especially when it comes to football betting.
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Also known as Smarkets Sports Betting, SBK is a mobile-only sports betting service that launched in 2019. As you would expect from a mobile-only service, the app is very well-designed and offers all the features you need to find sports events and place your bets quickly and easily.
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888sport is a highly regarded online sports bookmaker that offers a big range of sporting events to gamble on, great odds, and plenty of betting markets.
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Unibet promotes itself as the betting site “made by players, for players”. In terms of delivering good value-for-money odds and plenty of sports, they certainly deliver.
The Unibet sports betting app is very good too, despite some early problems with reliability, which have been rectified in recent updates (hence the lowish scores on the app stores).
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BoyleSports is a relatively new betting app but has already started to show promise as being one to watch. They have a good welcome bonus and the app is very easy to use with a clear design.
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Betfred is one of the biggest sport betting brands in the UK with high-street betting shops across the country. Betfred also has a very strong online presence, including a very reliable and well-designed mobile betting app.
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Steven is responsible for all content on BettingGuide UK. He is an experienced iGaming content writer that has been working in the industry since 2018. If you have any questions regarding online gambling in the UK, don't hesitate to contact him.