LeoVegas

LeoVegas UK Review (2023)

LeoVegas is a strong option for an online sports betting and casino site, with the mobile-first approach that is taken by the operator key for a lot of users.

Having been around for about 10 years, LeoVegas is still making its way into the industry and the company already employs around 1,000 people.

LeoVegas serves a range of areas around the world but its business is primarily focused on the Nordics, as well as the United Kingdom, Ireland and other parts of Europe.

Read on for everything that you need to know in our complete review of LeoVegas.

A Brief History of LeoVegas

Leovegas was only founded in 2011 in Sweden but the company has grown quickly and is now one of the most recognised online betting brands in Europe.

Gustaf Hagman and Robin Ramm-Ericson teamed up to start LeoVegas and they took a mobile-first approach from the off, identifying that this was the future of the industry.

Hagman said in the early days of the company that it "was born out of the smartphone, which today is the fastest-growing channel for entertainment".

LeoVegas enjoyed growth at a rapid rate as a result and was able to go for its initial public offering just five years after being set up. Hagman remains the largest shareholder.

Parent company LeoVegas AB now has a number of brands, including Royal Panda, GoGoCasino, LiveCasino, Bet UK and Pink Casino, which is aimed at women.

Like a lot of online operators, LeoVegas has used sponsorships and partnerships in a bid to improve brand identity. LeoVegas has previously teamed up with football clubs including Brentford in the UK, as well as Norwich City.

The company initially focused on the online casino section of the industry but, in the weeks leading up to the Euro 2016 tournament, it launched a sports betting offering.

This is now one of the major products that they offer, so let's take a look at the rest of them.

What Products Does Leovegas Offer?

LeoVegas has a varied offering, both through the brands owned by the parent company and through the products run under the LeoVegas name. Here are some of the most important:

• Sports
• Casino
• Live casino
• Games
• Bingo

LeoVegas Gambling Apps

As we have mentioned, LeoVegas has been a mobile-first betting brand from the off. It, therefore, makes sense that the company has developed a range of betting apps, including the following:

• LeoVegas casino app
• LeoVegas live casino app
• LeoVegas sports app

Anyone who wants to enjoy the full suite of LeoVegas products will have to download all three apps onto their mobile devices.

Other operators opt to put all their products together on the same app, but LeoVegas has taken an alternative approach.

LeoVegas won ‘Best Native App’ at the EGR Marketing and Innovation awards back in 2017.

Leovegas Sport Review

In the gambling industry, a lot of betting sites start with sports betting and then add a casino option for their users at a later date. At LeoVegas, this happened the other way around.

Initially, an online casino, the sportsbook at LeoVegas was launched in the build-up to UEFA's Euro 2016 tournament. At first, the LeoVegas sportsbook was only available to access in the UK, Ireland, the Netherlands, Norway, Finland, Sweden and Canada.

Announcing the move, then-chief executive Johan Styren accepted the market would be "very competitive" for LeoVegas but backed the company to succeed due to its "mobile-first DNA".

Some five years on from the launch of the LeoVegas sportsbook and it is clear that there remains some work to do on this part of the business.

Casual sports fans will still find plenty of markets though the odds are not always the best. Live in-play betting is at the forefront of the LeoVegas sportsbook and there are dozens of sports to pick from, though football and horse racing seem to be the two main priorities for the company.

There is also a search bar that can be used to find teams, competitions and sports at LeoVegas. Live streaming, meanwhile, is minimal at LeoVegas and is another obvious area of improvement.

LeoVegas Casino Review

The LeoVegas casino is what will persuade most people to sign up for an account with this operator, especially if they want to play games on a mobile device most of the time.

Not for nothing does LeoVegas claim to be the "king of mobile casino" - it is clearly a massive amount of effort has gone into an offering that ticks a huge number of boxes.

Slot games tend to be the most popular section of any online casino, so it is no surprise they are front and centre at Leo Vegas. Globally popular slots such as Starburst and Book of Dead are placed in a prominent position so they can be easily found by fans, while there are special sections for the newest titles and most popular slots on the site as well.

Jackpot slots have their own section at LeoVegas too, with games like Mega Moolah and Mega Fortune - both known for creating many millionaires - among the top options on offer.

Unlike a lot of other online casino sites, LeoVegas also has its own bingo site. This can be accessed through the casino and both traditional 90-ball bingo and modern alternatives are available to play at LeoVegas.

Deal or No Deal, Centurion and Slingo Rainbow Riches are among the other online casino games that can be played at this operator - it is clear that there is a huge amount of choice.

LeoVegas also has a live casino, which is likely to be very popular in the years to come. The popularity of live casino sites has been growing fast and LeoVegas is well placed to take advantage as its live casino works very well indeed.

Users who head to the LeoVegas casino will be presented with the lobby, which shows all of the 36 games that can be played in this part of the site. As well as casino classics like roulette, the LeoVegas live casino has modern options like Crazy Time, Mega Ball and Monopoly, as well as Dream Catcher and Deal or No Deal.

Most of the live casino games that are offered by LeoVegas come from Evolution Gaming. As arguably the top company in the world of online live casino games, users will be in very safe hands when they opt to pick an Evolution Gaming title while browsing the LeoVegas site or app.

LeoVegas has been winning industry awards for its casino products since the very early days of the company and it is clear they remain one of the leading lights in the industry to this day.

Among the prizes to have been scooped by the firm is the Mobile Casino Product of the Year, which it took home at the EGR Operator Awards in 2018. LeoVegas was also named the Casino Operator of the Year at the SBC Awards 2020, showing its excellence continues.

LeoVegas Security and Regulation

Security and regulation is important to a lot of casino and sportsbook users, so how does LeoVegas stack up against its rivals in the industry when it comes to this department?

LeoVegas Sport is regulated and licensed by the UK Gambling Commission, while the operator is also licensed by the Malta Gaming Authority. In addition, the company has a remote bookmaker’s licence in Ireland for Irish customers.

SSL encryption technology is also used by LeoVegas to protect customers who sign up with the operator to bet on sport and play their favourite online casino games.

To offer even more assurance, LeoVegas game providers are also eCOGRA certified. This means that they have been checked and verified to make sure they pay out as promised.